About the film
Civet coffee (also known as 'kopi luwak,' 'weasel coffee,' and 'cat-poo-chino') is coffee that has been partially digested by civets, nocturnal cat-like animals. Since it's rise to fame in popular media in the early 2000's, the international civet coffee market has continued to grow, and its market value is now expected to reach an estimated $10.9billion USD by 2030.
In attempts to meet consumer demand, civet coffee is now made through the caging and force-feeding of wild-caught civets across southeast Asia. Caged production has lead to devastating consequences for animal welfare, conservation, and human health.
Yet still, civet coffee continues to grow in popularity across the world.
Still, civet coffee tourism is promoted widely to coffee enthusiasts and to travellers.
With our documentary, we are calling on animal NGOs, and the tourism and coffee industries to join our call- to make civet coffee history.
Directed and Produced by
Production Assistance by
Specialist Knowledge from
Dame Jane Goodall (Roots & Shoots)
Jes Hooper (The Department of Social and Political Sciences, Philosophy, and Anthropology, The University of Exeter)
Mai Trinh (WWF)
Dr Carol Kline (Tourism and Hospitality Management, Appalachian State University)
Heidi Quine (Animals Asia)
Thai Nguyen (Save Vietnam's Wildlife)
Prof. Dinh Duc Truong (Faculty of Environmental, Climate Change and Urban Studies, National Economics University)
Dr. Le Huy Huan (Faculty of Environmental, Climate Change and Urban Studies, National Economics University)
Dr. Nguyen Hoang Nam (Faculty of Environmental, Climate Change and Urban Studies, National Economics University)
Dr. Nguyen Duc Trong (Faculty of Tourism and Hospitality, National Economics University, Vietnam)
David Jones (Wild Welfare)
"Civet Coffee: From Rare to Reckless" will be released on World Civet Day - 04.04.24
Alongside our film, we're calling for a global stand against civet coffee.
Coffee shops and industry professionals
We're calling on coffee traders (coffee shops, coffee brands, exporters and importers) to pledge to be Civet Free. Displayed prominently on our website and via in-shop certification, Civet Free status will inform consumers about ethical coffee consumption.
NGOs and tourism operators
Collectively, we are calling on TripAdvisor to make significant improvements to their animal welfare policy to better inform their site visitors.
Our open letter is supported by NGOs and corporate bodies, who together boast an impressive supporter network of several thousand members.
Host a documentary screening
From 04.04.24 we are offering free access to the film to colleges, universities, NGOs, zoos, tourism operators and coffee corporations. Simply register your interest in hosting a screening event via our website to have your organisations event details listed on our website.
Dame Jane Goodall
Dame Jane Goodall supports our call to end industrial civet coffee farming by being interviewed for our upcoming documentary. Jane highlights the conservation, animal welfare, and human health risks posed by this dangerously destructive and senseless industry: all in the name of apparent "luxury".
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